SEO Keyword Research Skill

Overview

Turn seed topics into a page plan by combining search intent, commercial fit, SERP evidence, and realistic production effort.

Workflow

1. Define the offer, audience, market, and conversion event.
2. Expand seeds using customer language and observed SERPs.
3. Cluster by intent, not only lexical similarity.
4. Map one primary intent to one canonical page.
5. Score opportunity using relevance, evidence, difficulty, and business value.

Expected output

A prioritized keyword-to-page map with evidence and a 90-day publishing plan.

Limitations

Keyword volume from third-party tools is directional, not guaranteed demand.